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I redesigned two flavors of an existing label that isn't really working anymore. Diamond Crystal Brand has the integrity of a very old company, b… Read More
I redesigned two flavors of an existing label that isn't really working anymore. Diamond Crystal Brand has the integrity of a very old company, but the respect of the modern culinary community. It needed to keep the power it commands but bring itself into the twenty-first century. www.beccashayne.com/portfolio.salt.html Read Less
Published:
Salt Label Redesign
Kosher & Sea Salt

Diamond Crystal Brand
Linoleum Block Print
Adobe InDesign
Fall 2011

I redesigned two flavors of an existing label that isn't really working anymore. Diamond Crystal Brand has the integrity of a very old company, but the respect of the modern culinary community. It needed to keep the power it commands but bring itself into the twenty-first century.

these are the existing labels (above)