The solution was to take one of the most graphic and easily identifiable images of a grape leaf and re-create it using comments, quotes and awards from Saint Clair’s recent PR. The pack works on many different levels.
The first being on a single face where the consumer can read small amounts of copy and the text takes on a ‘wrapping paper’ type effect.
Secondly when the boxes are lined up in the correct order the full image of the leaf is revealed. This is particularly useful for in-store displays gaining the brand more stand-out and cut-through.