Add to Collection


Brand development for three services introduced into the Brazilian market: SafeCel, SafeCard, SafeID
Working as a consultant and graphic designer on this 4-month project, I was asked to help with the introduction of three services into the Brazilian market:
• SafeCel: a service that allows the user to remotely block their mobile phone in case of theft or loss, and to retrive the device's data
• SafeCard: a service that allows the customer to block all credit and debit cards with a single call, and to also withdraw emergency cash in case of theft or loss
• SafeID: a service that helps in the prevention and the solution of hijacking of personal identities
The project involved 4 distinct steps:
• validation of previously established research and additional research within the Brazilian market for the proposed services
• translations from English to Brazilian Portuguese
• naming of services, ensuring the selected names were relevant to the local market
• development of three corporate identities that also all pertained to a single brand
The selected colour palette was identified as representative of the Brazilian culture, and the typeface Continuum was carefully altered to create a bespoke type better suited for the SafeCel, SafeCard and SafeID brand.