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Character development for Saatchi & Saatchi, for a chocolate formula for toddlers.
Published:
Saatchi & Saatchi / Enfagro Characters

Saatchi and Saatchi /Joeseph Pompeo: Art Director, Bill Mayer: Illustrator
Okay, here's a little job we finished a couple of weeks ago. These little guys are for a print campaign for Enfagrow, a chocolate formula for toddlers. This article will show a  typical character development and some edited steps to get to the final process. The client ran into legal hold half way through but luckily they liked the direction and ended up finishing these after some small delay. Saatchi and Saatchi /Joeseph Pompeo: Art Director, Bill Mayer: Illustrator
Is this a cute little cow or what? He's sad because nobody is drinking milk now that they have Chocolate formula for kids....naturally © Bill Mayer 2010   
He's drinking Chocolate formula for kids....naturally © Bill Mayer 2010
They were used used in a variety of sizes so they needed to read fairly small, so we kept them on the simple side.