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A class project to create style frames for a 30 second spot for SXSW.
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style frames
This was a class project where we had to come up with eight style frames for a 30 second spot for the South by Southwest festival. The concept is that each aspect of the festival (music,film, and interactive) are represented by spirits. In the first style frame The camera zooms up to a poster with the spirits printed on it. They come alive and start enchanting the city in the next frames. Eventually the city becomes alive and zooms out to a skyline shot of Austin where the name of the festival flashes.