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This is an extended brand identity aimed at the young Black Diamonds. It is a coffee shop / barber shop offering childhood comforts in an affluen… Read More
This is an extended brand identity aimed at the young Black Diamonds. It is a coffee shop / barber shop offering childhood comforts in an affluent way, whilst maintaining township connections wherever possible. The design inspiration is based on first world gangster flash mixed with traditional African items. Read Less
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This is an extended brand identity aimed at the young Black Diamonds. It is a coffee shop / barber shop offering childhood comforts in an affluent way, whilst maintaining township connections wherever possible. The design inspiration is based on first world gangster flash mixed with traditional African items.
A > The Cups

The coffee cups inspired by the Amasi Milk Packaging. The Close Shave - Americano. The Barber Chair - Flat White. The Cutting Scissors - Latte.

B > African comb business card.
C & D > IWISA Mielie miel inspired coffee bean packaging & letterhead.
E > The comb coffee spoons.
F > Hair, coffee & drinks menu. Contains the Swag Mag that features articles on local black talent.
G > The Buzz Cut - Double Espresso