Design of logo for the SUTD-MIT International Design Centre
Winning submission in logo design competition
Year: 2011
Year: 2011
The SUTD-MIT International Design Centre (IDC) is a collaboration between the Singapore University of Technology and Design and the Massachusetts Institute of Technology. More info on the IDC can be found at www.sutd.edu.sg/idc.aspx.
The main graphic element in this logo is inspired by the "Impossible Figures" of Swedish artist Oscar Reutersvärd. It takes visual cues from the SUTD and MIT logo - strong, bold and innovative, while being practical at the same time.
A seemingly impossible problem can be solved, byrecognizing the need to view it from a different perspective. This symbolizes the open-minded and creative nature of the IDC.
At first glance, the “Big D” is immediately apparent.This puts the spotlight on design, upon which SUTD's research and education is anchored.
Upon closer inspection, the letters “I”, “D” and “C” can be observed. The unconventional arrangement and non-linear integration of the letters alludes to the symbiotic nature of research and education.
The compact disposition of the logo also represents resource optimization.
The logo has mathematical and artistic facets to it. Mathematics and the Arts are universal and integral to the fields of Engineering and Architecture - just as important in tackling the “Grand Challenges” of the IDC's projects.
One problem, Many perspectives.
The final logo design.
