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About

About

Print and web campaign for launch of SUPRA Womens.
Published:
In July 2012 SUPRA launched its first womens footwear line. The product was inspired by the SUPRA mens styles favored by young women, but re-imagined in new patterns, colors and materials. By creating an allover optical patterned floor, I targeted the SUPRA consumer's familiarity with the brand's black and white aesthetic, but presented the product in a way that was decidedly feminine, fun and sexy.
Visual install for SUPRA NYC flagship store.
 Art Direction & Design: Lori Fujikawa  /  Photography: Zoey Grossman
Hair & Makeup: Karina Moore  /  Stylist: Elise Velasco