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Print and web campaign for launch of SUPRA Womens.
In July 2012 SUPRA launched its first womens footwear line. The product was inspired by the SUPRA mens styles favored by young women, but re-imagined in new patterns, colors and materials. By creating an allover optical patterned floor, I targeted the SUPRA consumer's familiarity with the brand's black and white aesthetic, but presented the product in a way that was decidedly feminine, fun and sexy.
Visual install for SUPRA NYC flagship store.
 Art Direction & Design: Lori Fujikawa  /  Photography: Zoey Grossman
Hair & Makeup: Karina Moore  /  Stylist: Elise Velasco