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Advertising campaign for the SUPRA, Owen, applied to print, web, and in-store visual media.
In 2012 SUPRA introduced its first lightweight runner and newest silhouette, the Owen. Constructed with a zoom mesh upper and blown EVA midsole, the Owen weighs in at only 200 grams providing incredible comfort and all day support. SUPRA commissioned street artist Fatoe to create a series of unique illustrations that capture the birth of the Owen and its lighter then air experience.
 Campaign Visuals
 Print insertions in leading footwear publications including, Sneaker Freaker and Shoes Up.
 Retail visuals for SUPRA NYC.
 Window banners.
 Cardboard cubes for both shoe display and retail POP.
SUPRAFOOTWEAR.COM homepage take over.
 Bounce house sponsored by the Owen at the 2012 Colette Carnaval, France.
Art Direction & Design: Lori Fujikawa  /  Illustration: Fatoe  /  Photography: Dean Yoshihara, Aimerito Inc.