This is a pitch for a new graphics package for the kids channel Super 7.
The client asked to keep the old colors but to give the channel a more dynamic and fresh look. The idea is to have a box which opens and moves all the time giving the impression of surprise and joy.
The old colors were given a new meaning introducing the box in three dimensions.
Mechanics of the channel are based on the "opening" of the box. Using the same system different animal characters could be created and used later on in On-Air, Off-Air, and merchandise promotions.