This is the (old) identity of freelance (typo)graphical artist Dennis de Vries (alias subform) managed to come up with this identity when he was fooling around with a paper clip. Typography and placing are therefore inspired on a single paperclip. The placement of the logo/text refers to the paper clip (top/bottom edge). Subform stands for a deeper thought behind the whole subject/project (as in a sub form, in the back).
Pantone Reflex Blue