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Levitz Rebranding
Levitz furniture was chosen as the research topic. Previously, levits are built upon the traditional and family style to merchandise their products. However, they faced the dilemma on preserving their traditional design which dampens the interest of modern consumers. My idea is committed to combining eco and green concept to revolutionize the brand that will ultimately expand their market to younger generation.
Creative Quarterly
CQ 26 Graphic Design Student / Winner