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A series of projections is to take place across the wider area of Central Belgrade, approximately within the 10 minute bus-ride radius from the s… Read More
A series of projections is to take place across the wider area of Central Belgrade, approximately within the 10 minute bus-ride radius from the strict city centre. The projected imagery, such as 3d views, photo collages, section, plans or elevations, is selected from various designs by young architects. It is projected onto surfaces, preferably vertical, as projections on horizontal surfaces are much more technically demanding. Once the projected images of spaces overlap with the spaces that these are being projected upon, a new imaginary spatial setting is created. This setting is intended to provoke a response from a fashion designer to pose his models against such setting in a manner he/she sees fit and thus create entirely new aesthetic and conceptual relations. The aim of the project is twofold – the large, human-scale projections of building drawings enable the architects to visualise how their ideas might look like once built and even gives them a chance to take a walk through their designs while these are being projected onto existing spaces. For fashion designers, this presents an opportunity to test their designs in a context other that the one they would normally envisage. The recording of the collaborations forms an integral part of the overall idea. The photographer/video artist, with his/hers own interpretation is seen an important contributor to the final stages of the process. Architect: Iva Čukić Fashion designer: Aleksandra Žiravac Photographer: Nemanja Maraš Read Less
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Project STEP INTO is an attempt to bridge the boundaries between different, but in a way similar, artistic disciplines that create a kind of total artwork (Gesamtkunstwerk) in the defined spatial constraints (public spaces). Combining urban landscape with a virtual template of potential objects (3D models, rendered images), the artists involved in this project review their own positions within their professions and, thus, come up with new solutions to the given task.
Although the interweaving of architecture, fashion design and photography is quite often, in this particular situation the circumstances have changed. Architectural design is not material but fiction. Its primary function is as an image or as just a light effect. Furthermore, when placed in front of these projections, fashion models interact with this fictional context. Refractions and shadows, facades and projections altogether form a new order and in such an environment architectural designs become valorised differently. Finally, the photographer has an interesting setting that provokes him to capture the situation. The final product is always uncertain, and it depends on the posture of models, shadows, textures, fabrics and alike. Also, these fragments evoke the emotions produced by film art.
Such a constellation serves primarily as an urban game platform, an experiment whose primary goal is a challenge, which is constantly emerging and which makes this project exciting and fresh.
 
Vladimir Bjeličić, art historian from Belgrade, Serbia
Architect: Iva Čukić
Fashion designer: Aleksandra Žiravac
Photographer: Nemanja Maraš
Awarded at Belgrade Design Week 2012.
 
 
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