Statkraft is Europe’s largest generator of renewable energy and is the leading power company in Norway. The company owns, produces and develops hydropower, wind power, gas power and district heating. Statkraft is a major player in European power trading and has 3600 employees in more than 20 countries.
Our task was to create a campaign for Statkraft in order to recruit new employees, both those recently graduated and those aiming for a new job. In the campaign we wanted to focus on the resources nature has to offer trough powerful images and formulas made for the target groups. With our slogan "Opportunities are here" we aimed for those who are able to see opportunities both in renewable energy and Statkraft as a potential employer.
We also made an career app that interacts with the pictures used in the campaign. Once the pictures in the ads and stands are scanned the app turns the still pictures into motion graphics with animated formulas and illustrations that show the opportunities which lies in the natural resources. The app also informs about available jobs and career opportunities in Statkraft.
Concept and design in collaboration with Martine N Bongard, Anne Lillebø Gjerstad, Silje Nyløkken og Iver Ottesen.
Photos shot by Dag Spant. Motion graphics and photo editing by Krypton Film. App developed by Mobilapplikasjon.