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Branding work for new Moscow graffiti shop STANDART
Standard was created by two former graffiti artists. Alex Kuznetsov - contemporary artist, founder and CEO. Peter Frolikov - co-founder, art-director and designer.
The brand was founded in March 2012. In July of the same year, STANDART opened its first space in the center of Moscow. The brand promotes a unique style and approach to the street culture.
The brand has enabled us to take a fresh look at the street art development in Russia.
After a successful and loudly launch, STANDART became the benchmark for other local graffiti and street wear Russian brands.