Together with Parallel Lab owners, I developed the identity of the Stag modular stool project. Based on the acronyme Stool + Bag, the Stag has the characteristics of being a unique object enabling users to virtually sit anywhere. In doing so, they reclaim public space and interact with their surrounding in a new and unexpected way.
I chose a logo mark made of a simplified schematic of the stool, and used Bodoni typeface for its rounder accents, in order to convey a more personal perspective. The poster at the back of the flyer shows the stool both in a modern environment, as well as nested in a back alley of Hong Kong, where the project found its inspiration. It is an hybrid product, born from supposedly colliding ideas.