SSG Food Market
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About

About

Shinsegae, Korea’s premier luxury department store, asked Mucca to realize their vision of a sophisticated food emporium for residents of Seoul's… Read More
Shinsegae, Korea’s premier luxury department store, asked Mucca to realize their vision of a sophisticated food emporium for residents of Seoul's trendsetting Chungdam neighborhood. We covered a lot of ground to bring the flagship SSG Food Market to life: a brand identity, retail signage, private label packaging, uniforms, and a website. Read Less
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Shinsegae, South Korea’s premier luxury department store, asked Mucca to realize their vision of a forward-thinking food emporium in a marketplace defined by sterile grocery environments. Our goal was to engage customers by celebrating authentic foods and the passionate people that bring them to market.
 
Mucca covered a lot of ground to bring SSG Food Market to life: a brand identity, departmental signage, merchandising, wayfinding, iconography, uniforms, retail packaging, private label packaging and a website modelled after lifestyle blogs. Check out the full Case Study here.
 
For more Mucca, visit us at www.mucca.com.
 
To see more of our work, visit our Behance profile or www.mucca.com.