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About

Following fashion blogs is a passion of mine. After all the S/S ‘13 fashion shows across the world had finished, blogs buzzed with the most inspi… Read More
Following fashion blogs is a passion of mine. After all the S/S ‘13 fashion shows across the world had finished, blogs buzzed with the most inspiring collections of the season. In the hopes of finding investors on a self-initiated brief I selected a few of the most popular collections and merged it with another trendy summer fad, the ice lolly. I created graphic packaging and designed ice lolly shapes all inspired by the collections as well as a pop-up store fitted with posters and some outdoor communication. Read Less
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This is a collaboration in progress with a high fashion department store in the U.A.E., inspired by the most iconic S/S 13 fashion collections and the summer popsicle fad. 

After choosing popsicle shapes and colours that resemble the collections closely, we transformed what we saw into matching flavours to accessorise the fashion pack of Dubai throughout the hot summer months. These popsicles would be available at various pop-up shops and popsicle vans parked in popular spots.