Add to Collection


Rebranding of SRA.
Safety and Rescue Australia (SRA) is an Australian Registered Training Organisation focussed on delivering high quality industrial and leadership training for major projects across marine, resources, mining, infrastructure, and petro-chemical industries. SRA have trained in excess of 90,000 people.

The identity takes its inspiration from a pair of hands clasping around, safely holding something or someone, the arrangement of the elements also creates a abstract symbol of Australia. The symbol implies the national capabilities of SRA as well as the company’s Australian origin.

Bold, contemporary letterforms for the SRA monogram combine with a dynamic symbol to create a strong, integrated and easily identifiable identity - a quality of successful safety and rescue type organisations and brands.

The use of yellow/orange further emphasises the safety and rescue aspect of SRA - as this colour is synonymous in safety and rescue applications such as warning lights, high-vis clothing and other safety gear.