• Sportline fitness monitors and accessories provide consumers with accurate, customized feedback to encourage and motivate them by tracking their progress toward personal fitness goals. The proprietary package form can be easily recognized from a distance, providing brand recognition and graphic consistency.

    A system of 3 color-coded categories helps consumers quickly find the product that is right for them based on their personal goals. The brand voice is that of an encouraging coach who provides consumers with an emotional connection to the brand.
    I thoroughly enjoyed the process of developing proprietary packaging forms, working with materials, and hand crafting the prototypes for this project.
    Course: Packaging 3
    Instructor: Gerardo Herrera
    Design: Laurel Geddes
    Prototypes: Laurel Geddes
    Photographed By: Andrew Dale
  • Countertop point-of-purchase display
  • Current packaging before redesign
  • Store audit and current shelf displays
  • Initial package ideation
  • Prototype Development. I produced and tested several form variations.