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About

About

Brand design for a Moroccan company dedicated to the horse sector.
Published:
SOREC
Société Royale d’Encouragement du Cheval
 
Sorec is a Moroccan government owned company founded in 2007 dedicated to the horse sector. It is the outcome of a merger between «le Comite Consultatif des Courses» entity created in 1920 and the «Pari Mutuel Urbain Marocain». Since 2011, the National Studs activity, formerly part of the Ministry of Agriculture, joined SOREC. 

Through centralizing three main activities: Breeding, Racing and Betting into SOREC, the government aims at improving the Horse industry and its Economic and Social impact nationwide. 
SOREC organizes over 1 760 races in 6 racetracks: Rabat, Casablanca, Ej Jadida, Settat, Khemisset and Meknes. SOREC also manages horserace betting business, based on totting up system.
 
This rebranding project was rejected.