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About

Branding and website for soopsoop.ca, an online clothing shop that specializes in vintage, used and reformed clothing with a contemporary feel.
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SOOP SOOP Branding & Website
 I was lucky enough be asked to do the branding and website for  SOOP SOOP, an awesome new online clothing shop that specializes in vintage, used and reformed clothing with a contemporary feel. For their logo, they wanted to do something understated and timeless. We decided on a simple typographic approach.

SOOP SOOP's clothing is all recycled or reused and every piece is one of a kind, so we felt we should extend that idea to the stationery. The business card stock is all from salvaged paper (found in many places, anywhere from printer excess to packing cardboard and even from paper sample books). And, each card is hand-made one at a time with custom stamps.
Follow me on Twitter: @jordanpuopolo