SONY serial-ad campaign

  • 80
  • 1
  • 0
  • SONY Vaio for generation X

    I still find this rather old campaign we developped for Sony Vaio qiute cool. An episode ad-serial...
    one ad leads to the next ad - all of them spread in a row or individually located in a magazine. When unfolding different obscure dramas, we could write about product-features in a funny way, and most importantly explaining "connectability", which was the new buzz back then.
    The main character in one ad becomes a supporting character in the next ad and so on.
    I found a few of examples of the layouts we made at DDB.