Sol Kids is one of three clothing brands that is currently being developed by Pedersen Worldwide. It bares a strong resemblance to Del Sol, the leading color-change beachwear retailer found in tourist locations throughout the Caribbean, Mexico, Alaska, as well as several other locations within the US. Unlike Del Sol which sells clothing for all ages Sol Kids is focused specifically on children ranging from toddler age up to 13-14 yrs. old. All these designs have UV activated inks incorporated into their design which appear when the shirt is exposed to the sun.