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About

About

SOHO - Space of Her Own rebrand and marketing campaign
Published:
Space of Her Own
[ Creative Direction // Design // Co-copywriting ]
 
Space of Her Own is a year-long mentorship program for disadvantaged pre-teen girls based around a curriculum of creative arts activities and life skills instruction. We gave them a complete rebrand, accompanied by a creative campaign that included print and outdoor ads, a new website, web video's, a tv spot and new identity package.
New brandmark
"SOHO Butterflies" :30 TV
"Grow Overnight" - Print & Outdoor ads
"Grow in Pairs" - Print & Outdoor ads
Our website makeover. Visit spaceofherown.org to see it live.
"Wings of a Butterfly" :30 web video. See the full 2 minute version at http://spaceofherown.org/mission.html 
Identity package