SOHO Butterflies Campaign

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  • Space of Her Own
  • [ Creative Direction // Design // Co-copywriting ]
     
    Space of Her Own is a year-long mentorship program for disadvantaged pre-teen girls based around a curriculum of creative arts activities and life skills instruction. We gave them a complete rebrand, accompanied by a creative campaign that included print and outdoor ads, a new website, web video's, a tv spot and new identity package.
  • New brandmark
  • "SOHO Butterflies" :30 TV
  • "Grow Overnight" - Print & Outdoor ads
  • "Grow in Pairs" - Print & Outdoor ads
  • Our website makeover. Visit spaceofherown.org to see it live.
  • "Wings of a Butterfly" :30 web video. See the full 2 minute version at http://spaceofherown.org/mission.html 
  • Identity package