The static massive lettering gives the symbol the necessary solidness and, on the emotional side of it, a sense of reliability. Added in is the plasticity that purports dynamics and dash, which are there as a result of a synergetic effect. A process of merging in is also being emphasized by the spiral-shaped decorative components. The graphics exposes a radiation and shine that the symbol seems to exhale. This in turn is a nod to the energy theme and also an image-constituting component of the symbol, standing for the clear trace that the company leaves behind.