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Raise funds to help the growing number of unwanted animals.
Published:
THE CHALLENGE
Raise funds to help reduce the growing number of unwanted animals on a minimal budget.
 
SOLUTION
Reduce the future population of unwanted animals by encouraging people to sponsor the sterilization of one animal. This was done by a cost-effective “Snip and Save” direct mailer that graphically illustrated the overwhelming number of new lives indirectly created by one unsterilized female dog. The mailer offered people a chance to  “Snip and Save” thousands of lives by donating enough money to cover a single sterilization or snip. By snipping off the perforated deposit slip, the reader was figuratively saving all the lives below the cutting line.