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SMS ( Super Medical Services) is a 20 year old company dealing in sales and services of X-Ray machines. After completing their 20 years they felt… Read More
SMS ( Super Medical Services) is a 20 year old company dealing in sales and services of X-Ray machines. After completing their 20 years they felt a need of re-designing their identity since now they have become one of the best in their field. the new identity should convey the "State of the art" nature of the company Read Less
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S.M.S.
Rebranding of Super Medical Services
SMS ( Super Medical Services)  is a 20 year old company dealing in sales and services of X-Ray machines. After completing their 20 years they felt a need of re-designing their identity since now they have become one of the best in their field. the new identity should convey the "State of the art" nature of the company
The 3 adjectives the client wanted his brand to project
During the research phase of re - branding of S.M.S , I did a floor walk of the companies workshop facility. During which i saw many PCB's ( Printed Circuit Boards) and found the graphic nature of the conduction lines of PCB very Intriguing
On the PCB ( Printed circuit board) the circuit were very angular in nature and had angles of 45 degree , 135 degree and   90 degree.
Taking the angular element from PCB , I started developing a Logotype
Final Logo
Color Palette