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Epica 2014 1 Gold \ Illustration 1 Bronze \ Media Innovation Cannes Lions 2014 1 Shortlist \ Branded Content & Entertainment 1 Shortlist \ Des… Read More
Epica 2014 1 Gold \ Illustration 1 Bronze \ Media Innovation Cannes Lions 2014 1 Shortlist \ Branded Content & Entertainment 1 Shortlist \ Design ADCI 1 Silver \ Other Media 1 Silver \ Art Direction 1 Silver \ Illustration NC AWARDS 1 Gold \ Best Insight 1 Silver \ No profit 1 Bronze \ Best execution Artistic Directors First Floor Under: Francesco Guerrera, Nicola Lampugnani Creators and Curators Smok-Ink: Moreno De Turco, Mirco Pagano Artist: Gionata "Ozmo" Gesi Assistent: Mattia Turco Producer: Federico Fornasari Calligrapher: Virginia Ottina Account executive: Marianna Capua Creative Director Digital: Michele La Fiandra Web Developer: Chiara Villotta Art Director Digital: Federico Gatto Production: First Floor Under Experience Design: Dadomani Studio Video Maker: Flash Factory Music: Sheldon Cooper HUMANITAS Scientific consultancy: Dr. Armando Santoro, Humanitas Cancer Center Director Dr. Licia Siracusano, Anti Smoking Center Humanitas Cancer Center Dr. Margherita Autuori, Anti Smoking Center Cancer Center With the support of Humanitas. Read Less
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SMOKE-INK is an experience that features an infographic painted on a 60 square meters canvas with the poison extracted from 4000 cigarettes. 
We made this special ink to show the risks of cigarette's smoke and more precisely what happens when we start and when we quit. The exhibit was held in Milan on the 10th of april 2013.
At the end of the exhibit we played this video that showed people that the entire installation was drawn with a special ink obtained filtering cigarettes smoke into water.
 
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