This project for SMART was my first exposure to doing an advertising brief and was done in a group with three of my classmates - Olivia Ripley-Taylor, Andrew Maxwell and Liam Newell. During the brief we created three advertising campaigns for the SMART ForTwo. We chose to express our advertisements in a photographic form, however because it is reasonably difficult to organise a photoshoot with things like a tank, cannon and plane on a student budget, our final adverts where done as compositional sketches in illustrator.
All of our campaigns have the running theme of exaggerated strength. As a small car we felt not enough people understood how strong the SMART ForTwo was so we concentrated on it. As well as creating three advertising campaigns, we also came up with 3 pieces of ambient media/guerilla advertising to coincide with the first, and strongest, campaign.