SL | adjustable resistance band

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  • SPORTLINE | adjustable resistance bands
    home fitness product which allows dialing in of resistance/length of elastic bands
  • This is a home fitness product designed/developed for SPORTLINE and sold under a variety of private label brands (Men's Health, Gold's Gym, etc). This product is designed so the user can adjust the length of the bands in order to increase the resistance or in order to execute a different exercise.

    The actual mechanism was developed by Bill Phelps at SPORTLINE, so my part was to create a product design which implied "sport, fast, dynamic, etc"  styling. I went with a shape which referenced an archer's bow being drawn into tension and then really played up the surface finishing in order to increase the perceived value.
  • marketing graphic showing adjustable mechanism.
  • marketing shots showing product in use
  • final production product
  • early product rendering
  • early product rendering
  • early product rendering
  • screen capture showing the internal mech in the locked position.
  • screen capture showing the internal mech in the open/adjustment position.
  • spec sheet showing surface finishes....in this case the product was to be labeled MEN'S HEALTH for retail sale.