Fontsmith is a leading London based type design studio founded in 1999. The studio consists of a team of creatives, and is dedicated to designing and developing high quality typefaces for both independent release as well as bespoke fonts for international clients. One such font of Fontsmith’s is FS Sinclair. Inspired by the 1980’s game console the ZX Spectrum, FS Sinclair is a technical type that all geeks will love to use on their gamer blogs.
The brief was to create a promotional booklet, one which highlighted the key features of the font's design, and its diverse family. The idea behind the booklet was for it to be sent to design agenties, and for them to hopfully purchase the font and possibly others from Fontsmith.