Add to Collection
About

About

college junior level course Environmental Graphic Design individual project Goals and Constraints: With only a color palette and typeface estab… Read More
college junior level course Environmental Graphic Design individual project Goals and Constraints: With only a color palette and typeface established, we were asked to create a friendly, safe, and fast brand identity and signage system for a new bus line: The Rochester Rapid, primarily directed at a young adult demographic. Logo, Tagline, & Brand Architecture: The Tagline "need a ride?" has been applied to the bus windows, as well as the free-standing signage. In addition to the logo, the tall orange rectangle shape is a defining element in the brand. Free-standing units : map & ticket machine: The signage units (map and ticket machine) are fairly tall, as a way of recognizing or locating a bus stop on busy streets. The logo is at the bottom, to reduce complexity in the environment. Riders need only look for the orange pillars. Read Less
Published: