SIEROPOSITIVO.IT \ #ToiletThink

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  • Why #ToiletThink
     
    According to recent HIV statistics, the 78,8% of HIV transmissions are related to unprotected intercourses. And the percentage is constantly growing amongst italian women. That's why sieropositivo.it, an online non profit organisation which provides digital services such as psychological and medical support to people affected by HIV, wanted to tell italian women to protect themselves when they have sex.
     
    The creative solution was based on a well-known insight: when women use public toilets, they use countless precautions to protect themselves against curable infections.
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    "When you use a public toilet do you worry about infections?"
  • #ToiletThink Case Movie
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    Instagram #ToiletThink
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    Film
  • #ToiletThink - Club
  • #ToiletThink - Lounge
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    #ToiletThink - Restaurant
  • Press
  • Credits
     
    Advertised brand: Sieropositivo.it
    Advertising Agency: TBWA\, Milan, Italy
    Executive Creative Director: Nicola Lampugnani, Francesco Guerrera
    Creative Director: Gina Ridenti, Hugo Gallardo
     
    Creatives: Federica Facchini, Mattia Montanari, Valentina Barone, Matteo Grandese
     
    Digital Creative Director: Michele La Fiandra
    Progect Manager: Raffaella Garzitto
    Producer: Federico Fornasari (Industrial Strange)
    Digital PR: Fleishman Hillard
    Production Company: The Family
    Director: Luca Lucini
    Cinematographer: Marco Bassano
    Editor: Marco Bonini
    Executive Producer: Lorenzo Ulivieri
    Producer: Tania del Pra, Tommaso Haimann, Barbara Callicchio
    Music: Alessandro Branca 
     
    Thanks to Zero, SPAM, Fleishmann Hillard, Peperoncino, Fondazione Forma per la Fotografia, The Kitchen
     
    Aired on March 2013.
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