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ADCI 2013 1 Bronze - Social&No Profit - Ambient Media 1 Shortlist - Social&No Profit - Film According to recent HIV statistics, the 78,8% of HIV… Read More
ADCI 2013 1 Bronze - Social&No Profit - Ambient Media 1 Shortlist - Social&No Profit - Film According to recent HIV statistics, the 78,8% of HIV transmissions are related to unprotected intercourses. And the percentage is constantly growing amongst italian women. That's why sieropositivo.it, an online non profit organisation which provides digital services such as psychological and medical support to people affected by HIV, wanted to tell italian women to protect themselves when they have sex. To reach as many italian women as possible with little more than 1000 euro budget: this was the main challenge and the main target to achieve. The creative solution was based on a well-known insight: when women use public toilets, they use countless precautions to protect themselves against curable infections. A short film shows this habit and ends with the sentence: "When you use a public toilet you do worry about infections. What about when you have sex?". To drive women to this film we printed a special QRcode toilet paper asking: "When you use a public toilet do you worry about infections?". To reach as many women as possible we distributed it in places where celebrations for the Woman’s day (8 march) were being hold. Read Less
Published:
Why #ToiletThink
 
According to recent HIV statistics, the 78,8% of HIV transmissions are related to unprotected intercourses. And the percentage is constantly growing amongst italian women. That's why sieropositivo.it, an online non profit organisation which provides digital services such as psychological and medical support to people affected by HIV, wanted to tell italian women to protect themselves when they have sex.
 
The creative solution was based on a well-known insight: when women use public toilets, they use countless precautions to protect themselves against curable infections.
 
"When you use a public toilet do you worry about infections?"
#ToiletThink Case Movie
 
Instagram #ToiletThink
 
Film
#ToiletThink - Club
#ToiletThink - Lounge
 
#ToiletThink - Restaurant
Press
Credits
 
Advertised brand: Sieropositivo.it
Advertising Agency: TBWA\, Milan, Italy
Executive Creative Director: Nicola Lampugnani, Francesco Guerrera
Creative Director: Gina Ridenti, Hugo Gallardo
 
Creatives: Federica Facchini, Mattia Montanari, Valentina Barone, Matteo Grandese
 
Digital Creative Director: Michele La Fiandra
Progect Manager: Raffaella Garzitto
Producer: Federico Fornasari (Industrial Strange)
Digital PR: Fleishman Hillard
Production Company: The Family
Director: Luca Lucini
Cinematographer: Marco Bassano
Editor: Marco Bonini
Executive Producer: Lorenzo Ulivieri
Producer: Tania del Pra, Tommaso Haimann, Barbara Callicchio
Music: Alessandro Branca 
 
Thanks to Zero, SPAM, Fleishmann Hillard, Peperoncino, Fondazione Forma per la Fotografia, The Kitchen
 
Aired on March 2013.