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About

Sid Lee’s aesthetic and communication platform needed to reflect the company’s transition from adolescence to young adulthood. The design, base… Read More
Sid Lee’s aesthetic and communication platform needed to reflect the company’s transition from adolescence to young adulthood. The design, based on a black and white colour scheme and custom fonts, would ultimately become invisible, giving way to a focus on content. The Web platform’s new architecture supported a vast range of content, while its skin embodied a more mature company making a splash. On the international scene, the make-over has won both awards and new clients. —— Agency: Sid Lee Client: Sid Lee My Role: Design, Art Direction, Illustration Read Less
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SID LEE - IDENTITY