SHRM - "Savvier", "Stronger" and "Smarter"

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  • CGI and postproduction: Souverein Weesp
    Concept design and sketching: Souverein Weesp
    Photography: Cade Martin 
    Client: SHRM
  • Part of a series of images for SHRM's annual conference in Chicago 2013 (Society for Human Resource Management
    More about this event can be found on

    The series promotes different parts of Chicago and uses words integrated in the surroundings to say how much better the conference is compared to the previous years.

    These ones were at Lake Michigan, Crown Fountain and the McCormick Convention Center.

    The background was shot and the sandcastle was designed and created by us in 3D. 
  • SHRM "Savvier"
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  • 3D view
  • 3D view
  • preliminary sketch
  • SHRM - "Smarter"
  • close-up
  • close-up
  • 3D-view
  • SHRM - "Stronger"
  • close-up
  • cloe-up
  • close-up
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