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Spot by Fragmento Universo for the New World collection by the fashion brand SHOOP.
New World Collection

The brand name "SHOOP" comes from the famous, late 80s rap group Salt-n- Pepa.
The 90’s, the street and the music in general are the inspirations for the patterns prints and fabrics.
It’s sportswear with an urban and sophisticated edge. Part of our objective is comfort without sacrificing elegance.
Sweatshirts, leggings, shirts and tracksuits are the basic pieces of the collection, grouped by different themes or patterns. Unisex clothing, simple patterns, easily adaptable to all bodies, fabrics that can be worn by men and women.

Directed & edited by: Fragmento Universo 
fragmentouniverso.comModels: Maria Urquijo, Soraya Gartoua, Richard Rodriguez & Tommy Rock.
Hair & Make Up by Amelia Escriche & Carlos Verbena
Music: Yyioy - Silly Ho Bootleg (video version)