• Collaborating with W&K for the Shanghai Marathon. We amplified the campaign “Why Run” message by getting people to showcase their own personal reasons to run.We developed a simple in-store/at expo “photo-booth app” where we invited runners to take a quick snapshot and let us know why they run. After the Marathon we continued to push the idea through a mobile photo app released exclusively on
    Nike+ Run Club for WeChat.
  •  
    NIKE FLAGSHIP STORE : SHANGHAI
  • MOBILE APP RELEASED THROUGH NIKE+ RUN CLUB FOR WECHAT : PRE-MARATHON
     
  • CREATIVE DIRECTOR : DAVE TUPPER
    ASSOCIATE  CREATIVE DIRECTOR (COPY) : RIAAD MERWE
    UX / DESIGN : MICHAEL CHU
    ART DIRECTOR : JULIEN MOREAU
    ART DIRECTOR : CARLOS BERNAL
    DESIGNER : MEYOU YU
    PARTNERSHIP : NIKE BRAND TEAM