SHANGHAI MARATHON : NIKE PHOTO APP
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About

Shanghai Marathon "Why Run" Photo App
Published:
Collaborating with W&K for the Shanghai Marathon. We amplified the campaign “Why Run” message by getting people to showcase their own personal reasons to run.We developed a simple in-store/at expo “photo-booth app” where we invited runners to take a quick snapshot and let us know why they run. After the Marathon we continued to push the idea through a mobile photo app released exclusively on
Nike+ Run Club for WeChat.
 
NIKE FLAGSHIP STORE : SHANGHAI
MOBILE APP RELEASED THROUGH NIKE+ RUN CLUB FOR WECHAT : PRE-MARATHON
 
CREATIVE DIRECTOR : DAVE TUPPER
ASSOCIATE  CREATIVE DIRECTOR (COPY) : RIAAD MERWE
UX / DESIGN : MICHAEL CHU
ART DIRECTOR : JULIEN MOREAU
ART DIRECTOR : CARLOS BERNAL
DESIGNER : MEYOU YU
PARTNERSHIP : NIKE BRAND TEAM