- Collaborating with W&K for the Shanghai Marathon. We amplified the campaign “Why Run” message by getting people to showcase their own personal reasons to run.We developed a simple in-store/at expo “photo-booth app” where we invited runners to take a quick snapshot and let us know why they run. After the Marathon we continued to push the idea through a mobile photo app released exclusively on
Nike+ Run Club for WeChat.
- CREATIVE DIRECTOR : DAVE TUPPERASSOCIATE CREATIVE DIRECTOR (COPY) : RIAAD MERWEUX / DESIGN : MICHAEL CHUART DIRECTOR : JULIEN MOREAUART DIRECTOR : CARLOS BERNALDESIGNER : MEYOU YUPARTNERSHIP : NIKE BRAND TEAM