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SG: The right Mix Of Elements.
The right mix of elements
SG campaign 2013.
Everybody owns a t-shirt. The same goes for a sweater, a poloshirt and a hoodie. Simply great garments, elementary in any wardrobe. The SG collection is build of those easy to combine elements. From the launch of the SG brand in 2010 the focus has been on creativity. Keeping that in mind it was time to emphasise the wide range in sizes and colour and the fact that all styles are available for Men, Ladies and Kids. 
Graphic design based on the periodic table of elements.
Product names converted to element "chips"
To emphasise that every SG product is part of the SG table of Elements range, we bring the elements into the background of the model shots. The Element “Chips” of the styles worn by the models are bigger and more opaque.
Product photography in line with model photography. Showing Colours, Stylerange, Sizes and MLK (Men, Ladies Kids)
SG at Communiquez Textile Lyon
SG at Remadays Warsaw
Advertising and communication materials
Website and banners