SEGA c'est plus fort que toi
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About

- Repositionning of the SEGA brand - - These project 2010 -
Published:

001

Repositioning of the SEGA brand.


As a SEGA admirer I decided to work on this beautiful brand.This is my These project
for my last year in school. SEGA used to be a key player on the market 15 years ago,
but today is but a shadow of its former self. That is why after an analysis of what had made
its success I tried to reposition it on the current market.I designed a new visual identity,
a new brand communication as well as a new way to unite brand followers.





- D.N.A -


SEGA's core values are :

INNOVATION & CREATIVITY



- D.N.A -


SEGA's langage is :

HUMOUR




If I had to represent SEGA in comparison to NINTENDO



THE BRAND'S D.N.A



- THE BRAND PROBLEMS -


1 / INVISIBILITY



2 / STANDARDISATION OF THE GAMES




4 / INCOHERENCE OF THEIR VISUAL IDENTITY





3 /  THE BRAND HAS AN OLD FASHIONED IMAGE




- SEGA'S  DIFFERENT BUSINESS SECTORS -



- NEW VISUAL IDENTITY CONTRUCTION. -



SEGA UNITED :


- Unite the brand's scattered community.
- Unite in a same place all of SEGA'S universe.
- Unite the brand's different business sectors.



- THE BRAND'S NEW VISUAL IDENTITY ARCHITECTURE -



A NEW WAY OF PLAYING :

THE CLOUD GAMING




CONTROLLER + CLOUD GAMING BOX



- THE FUTURE OF GAMING -


THE FORCE OF SEGA IS IT'S COMMUNITY



- Give the power to the players -




The community can now add new content to all the sega games using the ' add-on " tool.


ex : new levels for Sonic.



THE NEW ONLINE OPEN SOURCE PLATEFORM :


- Access all of the SEGA universe.
- Play from any device.
- Add new levels, new weapons etc...
- Play  any console and any game.
- Evolve in the community.




PLATEFORM ACCESS FROM ANY DEVICE.



Access to all SEGA's Hardware and software

EVOLUTION IN THE SEGA COMMUNITY




The games constantly evolve depending on the community.




- ADVERTISING CAMPAIGN  :



" The more you play the harder it gets."