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SCM CHANNEL REBRAND MONTAGE Visit us at ww.hippiehouse.tv
Published:
The mythic chinese classic movies channel 'Star Chinese Movies 2' now becomes 'Star Chinese Legends', and this required a complete channel rebrand. For you to get the picture, Bruce Lee and Jackie Chan are the channel's heroes and mostly of the movies showcased are from Hong Kong based directors. The fellows at Lumbre give us a call for us to collaborate with their team in design and animation phases. In the pitching and graphic stage, we propose to use light beams as main resource and try to push out something interesting from this. To our delight, the 'beams proposal' was selected as the one to continue with, clap clap Hippies! For the animation process we were assigned to manage the channel's Promo Toolkit and two short IDs. To follow is a short montage of the Toolkit + Ids, below that you'll find a selection of stills from the graphic process, 谢谢!

Visit us at ww.hippiehouse.tv
Produced for Lumbre / Client: Fox International Channels (Star Chinese Movie Legend)

Original idea & Concept: HippieHouse + Lumbre
Art & Creative direction: HippieHouse + Lumbre

Lead Designer: Chris O'Farrell
Misc. Designer: Pablo Bisoglio
Animation: Chris O'Farrell, Daniel Mochi

Montage Editor: Martiniano Cornejo

Soundtrack 'Tormentos' from 'The Tormentos - Grab your Board'

At Fox

VP Branding & Creative: Florencia Picco
Creative Director: Mariano Barreiro
Art Director: Natalia Español

At Lumbre

Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Assistant Producer: Evelyn Robayo
Design and Animation: Javier Jauregui, Carla Dasso, Andy Cambiasso, Paula Vidal, Charlie Studio


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