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Redesigning an old logo for a more modern, fresh feel and designing a promotional postcard referencing the fields of university research highligh… Read More
Redesigning an old logo for a more modern, fresh feel and designing a promotional postcard referencing the fields of university research highlighted at an annual conference. Read Less
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SCCUR Promotional & Logo Redesign
more modern, cohesive logo & promotional referencing fields of university research
As the 2012 meeting of the Southern California Conferences for University Research will be hosted at my university, CSU Channel Islands, my fellow design students were given the opportunity to propose designs for the promotional postcards given out and encouraged to bring the old logo into a newer, modern light. I wanted to make the simple, text-based logo have a bit more cohesion and finesse, and thought the brighter colors would give it a fresher feel. With the postcard design I meshed archived imagery of my university with references to various fields of research that would be highlighted at the conference.