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SCB (UAE) – face book campaign "get rich with a click"
Published:
SCB – Get rich with a click
Brief 
Increase customers banking online withStandard Chartered UAE.
 
Idea 
Get rich with a click.
 
Execution 
We created a contest that ran purely on Facebook with 20,000 Dirhams to be won by just clicking. 
With videos showing how easy it was to get rich, we stirred up anticipation and interaction online. 
And, spread the excitement more with online banners and electronic mailers. To win the prize money, 
fans had to score higher than each other in the games we specially designed for this contest.
 
Results 
Just two weeks saw close to 7000 enthusiastic fans and thousands of positive comments flooding 
our Facebook Page.  A month after the campaign launched, online transactions went up by 180%.