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Pedal-Powered Metrolite. To advertise SBS’s coverage of the Tour De France we created an epic 21-day endurance event for one Melbourne cyclist. T… Read More
Pedal-Powered Metrolite. To advertise SBS’s coverage of the Tour De France we created an epic 21-day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist pedalled a racing bike that powers a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual event. Read Less
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Pedal-Powered Metrolite.

To advertise SBS’s coverage of the Tour De France we created an epic 21-day endurance event for one Melbourne cyclist. Through wind, rain and sunshine, the cyclist pedalled a racing bike that powers a scrolling metrolite from 8:00am to 4:00pm, stopping only for two rest days as per the actual event.