SARAO. A lettering for a ship

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  • Sarao is a lettering I did for a ship, but also 'Sarao' is a very colloquial way to say 'Party' in Spanish, in any case the solution responds to the wish of the owner ;)
    We decided to draw a logo in a calligraphic way. The big capital S with a long swash, adds some personality, but also the slant and the contrast of the letters contribute to this idea of speed.
    Sooner or later I'll upload a photo of the lettering as used in the ship :)
  • Final version of the logotype