Add to Collection
Tools Used
About

About

An Indian Fusion restaurant/cafe, which is exactly like being at home with better food and decor. You can sit and eat anywhere, even in the kitch… Read More
An Indian Fusion restaurant/cafe, which is exactly like being at home with better food and decor. You can sit and eat anywhere, even in the kitchen. Yes that is crazy isn’t it? Meaning: Sarai (Urdu), a caravan station where traders and travellers and their horses, camels, etc. would rest. For this particular project Amrit designed all the tools needed to start up a restaurant : The Brand, Name, Logo Design, Interior Mock Ups, Menu, Packaging Ideas & Commercial Ads. About the logo he used patterns which are rich in Indian culture and worked with them to make it into a brand mark for Sarai. It is taken from traditional art form and applied to something really modern. For the colour he went with the ever charming pantone 324c because it totally speaks out the personality of the brand and topped it up the Mrs. Eves which is a mix of just enough tradition with an updated twist. It’s familiar enough to be friendly, yet different enough to be interesting. Read Less
Published:
SARAI, AN INDIAN FUSION RESTAURANT
MEANING: SARAI (URDU), A CARAVAN STATION WHERE TRADERS & TRAVELLERS AND THEIR HORSES, CAMELS, ETC. WOULD REST.

An Indian Fusion restaurant/cafe, which is exactly like being at home but with better food and decor. You can sit and eat anywhere, even in the kitchen.For this particular project I designed all the tools needed to start up a restaurant : Name, Brand, Logo, Interior Ideas, Packaging Ideas and Commercial Ads.

My Inspiration behind the project was obviously Butter Chicken, For the design I tried my best to bring a glimpse of tradition + a bucketful of freshness to the brand.
Would love it if you could have a look at my portflio website