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2 Commercials set in Barcelona & China featuring National Geographic photographers Landon Nordeman & Tyrone Turner.
Published:
SAMSUNG NX10
NATIONAL GEOGRAPHIC CHANNEL/ SAMSUNG
A tale of two cities

Brief: Samsung's new DSLR camera, the NX10 wanted to focus was on the size of the camera and the great colour that is produced from the CMOS sensor.
Creative: To help give the camera credibility, 2 National Geographic photographers were used and told why they would use the camera in their own words.

Media: The campaign was broadcast on the National Geographic Channel network across the globe including North America and Europe.