Style Factor is an online magazine featuring all the latest news and gossip from the music scene, cinema, the world of art, fashion, and snow, surf and skate boarding. It is backed by the Quiksilver, Roxy, DC Shoes and Billabong shops in the city and is a project that incorporates all the cultural actors and board sports enthusiasts in one single platform. We designed the brand's graphic identity and its application on a number of items (clothes, packaging, skateboards, etc.) using a visually powerful image of the three board sports forming the shape of an "S", in addition to the word "Style". We also designed the online magazine: www.sfactor.es, and are currently managing its contents.