Ruwen's - Inner City Bistro

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PROJECT-INFO:

Branding of and illustrating for a small local (kind-of-) Bistro. They wanted an "american feeling" for the whole CI and illustrations, rather than photos.

So I sat down, and started sketching the food, realizing: this is going to take a lot of time, especially the ones with all the details going on. And it did. Not quite as much as I've expected, but still. And it paid off. By making sure every element is selectable and editable, changes could be implemented very easily.

The hardest part, I think, was making sure that the illustrations look as if they belong together. They should all have the same style applied to them, more or less.

Another thing which I've struggled with, was finding the right fonts. At first it seemed pretty obvious to go with two, or three fonts max. The artworks themselves already have a pretty large amount of details going on, so I didn't want to confuse the eye, by using too many different-looking fonts.

But, as you can see, I've decided to take the risky route, and this one too, I believe, paid off. I've realized, that the very fact, that there are so many different choices in that particular Bistro, is what makes them so unique. And that's the reason why it has been decided, to complement the illustrations with their own logos and font-choices, while never forgetting, that they also need to have a similar look.

All in all, it was one hell of a project, and in the end was very-well-received. I hope you like it, and I'd appreciate it, if you appreciate it on the bottom of the page.